About Us

Aftermarket is not a business area, for us it is our Mission.

Atarw is an Aftermarket specialist offerings both products and solution to address the pain areas of customers. We combine proven enterprise scale products with robust engineering services offerings and consulting expertise to power Aftermarket revenues for our clients. Our focus is on three key drivers of transformative Aftermarket change: modernize the Aftermarket system infrastructure, advance customer care and empower Aftermarket service teams to deliver world class customer experience.

Atarw, our company name has several meanings. According to Hindu scriptures Atarw or Atarv refers to Ganesha, Hindu god of Knowledge. Etymologically the roots of the word come from Atharva Veda, one of the four Hindu scriptures, from “athar” meaning fire, more specifically purist. Atarw symbolizes consciousness. For Zoroastrians, Atar or Atarv is the concept of holy fire, visible and invisible. Fire representing knowledge showcases both tacit and implicit forms. As an Aftermarket specialist firm, Atarw not only brings the best of breed codified knowledge, but also extends the implicit knowledge gained by serving fortune 500 companies in many a setting to address the requirements of each client

We at Atarw are inspired to always work harder, deliver world class products and solutions based on our values of integrity, long term partnership, innovation and sustainable performance for every customer we serve. From stitching together cost effective appropriate solutions to celebrating Aftermarket victories, Atarw collaborates and partners with clients to make the gains long term and sustainable.

Powering Aftermarket solutions and innovation requires a special team- people who envision a grand workable idea, people who challenge the status quo, people who are driven by their passion and commitment to make things happen. Professionals at Atarw work to make a powerful difference to OEMs and their dealer community. A culture of excellence is central to Atarw’s working environment and philosophy.


Vision, Mission & Values


World class aftermarket product player


To ensure world class products, services and solutions with high quality people, systems and processes.


Professional. Reliable. Experienced.